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17 September 2026

Beyond survival with Ramon van den Heuvel

What if you spend 22 years in survival mode? It’s exactly what happened to Tax Administration director Ramon van den Heuvel, who was hit by a car as a teenager and only managed to get out of survival mode to start living again 22 years later.
11 June 2026

Different than usual

Report of the Allied Forces client event on June 4, 2026 Also watch the aftermovie → “There are plenty of events where you walk in,…
21 May 2026

From conflict to course with Simeon Tienpont

Just 24 hours before the start of the 2017-2018 Volvo Ocean Race, elite sailor Simeon Tienpont was informed that he had been sacked as skipper….
16 July 2025

From individual performance to shared strength: how Shimano built one commercial team

Strong individual performance does not automatically lead to strong collaboration. At Shimano, rapid market growth followed by post-Covid pressure raised a fundamental question: how do…
5 June 2025

Building an even better future together: six Associate Partners on the power of the collective

Allied Forces is growing. Not just in clients, programs, and visibility, but most importantly in people. With the addition of six Associate Partners — Ellen…
7 March 2025

Building shared ownership in complexity: how Novo Nordisk strengthened collaboration and leadership

Complex challenges require more than individual solutions. At Novo Nordisk Netherlands, General Manager Sanne Groenemeijer set out to change how responsibility and decision-making were handled…
21 March 2024

Training programme brings Huntsman teams together

In 2019, the polyurethane division of chemical company Huntsman introduced the Global Excellence Team (GET). It plays an overarching role in sharing knowledge among all…
13 March 2024

Walk with Allergan Aesthetics Benelux

Allergan Aesthetics is a leading company focused on improving people’s self-confidence. In the competitive world of the pharmaceutical industry, a High Performing Team is the…
26 February 2024

Wet feet

Contribution by: Anneloes Vree, Laurens van Geffen (Allied-Forces), Major RNLMC Martijn (Royal Netherlands Marine Corps). Published |Qua Patet Orbis magazine | December 2023 “Why No…
12 December 2023

Kasparov Finance & BI takes the obstacle course

As tradition now dictates, we once again took a relationship on an obstacle course. In the setting of Mud Masters, Jasper van Eck (Kasparov Finance & BI)…
2 October 2023

Kasparov Finance & BI doubles its effectiveness

Kasparov Finance & BI is an intermediary and consultant that is one of the top players in the South of the Netherlands at the intersection…
2 June 2023

A track with
Van Lanschot Kempen

The Dutch investment bank Van Lanschot Kempen advises and mediates in securities for institutional investors, among other things. Sales and trading are central to this;…
2 May 2023

Inspiring courage and vulnerability

On April 23, 2023, Dutch runner Sifan Hassan made history by immediately winning the first marathon of her life in London. While she became Olympic…
3 April 2023

Allseas is heading towards people-oriented culture

Since 2020 Allseas has been working together with Allied Forces on the development of leadership and culture within the organisation. Historically the company scores high…
29 March 2023

Marc Wesselink of Venturerock about Allied Forces

Venturebuilder Marc Wesselink of Venturerock takes on the challenge on the Mud Masters assault course. He explains which four phases play a role in starting…
29 March 2023

Colleague Carmen Altena overcomes obstacles

During a Mud Masters race, Carmen explains why she joined Allied Forces. She discusses connection, differences and trust and explains how this leads to unprecedented…
29 March 2023

Paul van Schaik conquers Mud Masters

Why did Paul van Schaik join Team Allied Forces and what does he think of his colleagues? How does he view the emergence of ownership…
29 March 2023

Silvie Cremers talks about Just Eat Takeaway

We put the fire to the Silvie Cremers sales team. With stimulating questions and challenging assignments, the team rose above itself. They still benefit from…
29 March 2023

Heico Sandee of Smart Robotics at Mud Masters

How do we get energy from a start-up back into the company? Heico turned to Allied Forces with that question. A challenge that we took…
16 November 2022

In conversation with icon Robert Quinn

It is very special if you get to meet an icon. Robert Quinn is such a person to us. The Professor of Organizational Behavior and…
20 January 2022

Venturerock joins forces with Allied Forces

“We develop High Performing Teams that use their scalable potential” 90% of startups fail within 5 years. A common reason is that they don’t have…
21 July 2021

Know the facts, trust your gut

Intuition is an abstract concept, but Allied Forces partner Anton van de Berg has experienced how concrete it can be. Even life-saving, on a mission…
16 June 2021

AbbVie increases combat power with Allied Forces

How do you make an organization resilient and more agile in times of change? Biopharmaceutical company AbbVie, together with Allied Forces, developed a way of…
29 November 2020

A sustainable improvement culture starts with the High Performance Analysis

If an organization has to change – and that is increasingly becoming a constant – it comes down to culture. Research by Boonstra (2013) shows…
5 July 2020

De Boorder Advocaten about Allied Forces

De Boorder Advocaten has been guided by Allied Forces for some time now. Below is a passage about their experience in ‘Advocatenblad’. Marjoleine de Boorder,…
All
  • All
  • Cases
  • Inspiration
  • News & events
17 September 2026

Beyond survival with Ramon van den Heuvel

What if you spend 22 years in survival mode? It’s exactly what happened to Tax Administration director Ramon van den Heuvel, who was hit by a car as a teenager and only managed to get out of survival mode to start living again 22 years later.
11 June 2026

Different than usual

Report of the Allied Forces client event on June 4, 2026 Also watch the aftermovie → “There are plenty of events where you walk in,…
21 May 2026

From conflict to course with Simeon Tienpont

Just 24 hours before the start of the 2017-2018 Volvo Ocean Race, elite sailor Simeon Tienpont was informed that he had been sacked as skipper….
16 July 2025

From individual performance to shared strength: how Shimano built one commercial team

Strong individual performance does not automatically lead to strong collaboration. At Shimano, rapid market growth followed by post-Covid pressure raised a fundamental question: how do…
5 June 2025

Building an even better future together: six Associate Partners on the power of the collective

Allied Forces is growing. Not just in clients, programs, and visibility, but most importantly in people. With the addition of six Associate Partners — Ellen…
7 March 2025

Building shared ownership in complexity: how Novo Nordisk strengthened collaboration and leadership

Complex challenges require more than individual solutions. At Novo Nordisk Netherlands, General Manager Sanne Groenemeijer set out to change how responsibility and decision-making were handled…
21 March 2024

Training programme brings Huntsman teams together

In 2019, the polyurethane division of chemical company Huntsman introduced the Global Excellence Team (GET). It plays an overarching role in sharing knowledge among all…
13 March 2024

Walk with Allergan Aesthetics Benelux

Allergan Aesthetics is a leading company focused on improving people’s self-confidence. In the competitive world of the pharmaceutical industry, a High Performing Team is the…
26 February 2024

Wet feet

Contribution by: Anneloes Vree, Laurens van Geffen (Allied-Forces), Major RNLMC Martijn (Royal Netherlands Marine Corps). Published |Qua Patet Orbis magazine | December 2023 “Why No…
12 December 2023

Kasparov Finance & BI takes the obstacle course

As tradition now dictates, we once again took a relationship on an obstacle course. In the setting of Mud Masters, Jasper van Eck (Kasparov Finance & BI)…
All
  • All
  • Cases
  • Inspiration
  • News & events
17 September 2026

Beyond survival with Ramon van den Heuvel

What if you spend 22 years in survival mode? It’s exactly what happened to Tax Administration director Ramon van den Heuvel, who was hit by a car as a teenager and only managed to get out of survival mode to start living again 22 years later.
11 June 2026

Different than usual

Report of the Allied Forces client event on June 4, 2026 Also watch the aftermovie → “There are plenty of events where you walk in,…
21 May 2026

From conflict to course with Simeon Tienpont

Just 24 hours before the start of the 2017-2018 Volvo Ocean Race, elite sailor Simeon Tienpont was informed that he had been sacked as skipper….
16 July 2025

From individual performance to shared strength: how Shimano built one commercial team

Strong individual performance does not automatically lead to strong collaboration. At Shimano, rapid market growth followed by post-Covid pressure raised a fundamental question: how do…
5 June 2025

Building an even better future together: six Associate Partners on the power of the collective

Allied Forces is growing. Not just in clients, programs, and visibility, but most importantly in people. With the addition of six Associate Partners — Ellen…
7 March 2025

Building shared ownership in complexity: how Novo Nordisk strengthened collaboration and leadership

Complex challenges require more than individual solutions. At Novo Nordisk Netherlands, General Manager Sanne Groenemeijer set out to change how responsibility and decision-making were handled…
21 March 2024

Training programme brings Huntsman teams together

In 2019, the polyurethane division of chemical company Huntsman introduced the Global Excellence Team (GET). It plays an overarching role in sharing knowledge among all…
13 March 2024

Walk with Allergan Aesthetics Benelux

Allergan Aesthetics is a leading company focused on improving people’s self-confidence. In the competitive world of the pharmaceutical industry, a High Performing Team is the…
26 February 2024

Wet feet

Contribution by: Anneloes Vree, Laurens van Geffen (Allied-Forces), Major RNLMC Martijn (Royal Netherlands Marine Corps). Published |Qua Patet Orbis magazine | December 2023 “Why No…
12 December 2023

Kasparov Finance & BI takes the obstacle course

As tradition now dictates, we once again took a relationship on an obstacle course. In the setting of Mud Masters, Jasper van Eck (Kasparov Finance & BI)…
2 October 2023

Kasparov Finance & BI doubles its effectiveness

Kasparov Finance & BI is an intermediary and consultant that is one of the top players in the South of the Netherlands at the intersection…
2 June 2023

A track with
Van Lanschot Kempen

The Dutch investment bank Van Lanschot Kempen advises and mediates in securities for institutional investors, among other things. Sales and trading are central to this;…
2 May 2023

Inspiring courage and vulnerability

On April 23, 2023, Dutch runner Sifan Hassan made history by immediately winning the first marathon of her life in London. While she became Olympic…
3 April 2023

Allseas is heading towards people-oriented culture

Since 2020 Allseas has been working together with Allied Forces on the development of leadership and culture within the organisation. Historically the company scores high…
29 March 2023

Marc Wesselink of Venturerock about Allied Forces

Venturebuilder Marc Wesselink of Venturerock takes on the challenge on the Mud Masters assault course. He explains which four phases play a role in starting…
29 March 2023

Colleague Carmen Altena overcomes obstacles

During a Mud Masters race, Carmen explains why she joined Allied Forces. She discusses connection, differences and trust and explains how this leads to unprecedented…
29 March 2023

Paul van Schaik conquers Mud Masters

Why did Paul van Schaik join Team Allied Forces and what does he think of his colleagues? How does he view the emergence of ownership…
29 March 2023

Silvie Cremers talks about Just Eat Takeaway

We put the fire to the Silvie Cremers sales team. With stimulating questions and challenging assignments, the team rose above itself. They still benefit from…
29 March 2023

Heico Sandee of Smart Robotics at Mud Masters

How do we get energy from a start-up back into the company? Heico turned to Allied Forces with that question. A challenge that we took…
16 November 2022

In conversation with icon Robert Quinn

It is very special if you get to meet an icon. Robert Quinn is such a person to us. The Professor of Organizational Behavior and…
20 January 2022

Venturerock joins forces with Allied Forces

“We develop High Performing Teams that use their scalable potential” 90% of startups fail within 5 years. A common reason is that they don’t have…
21 July 2021

Know the facts, trust your gut

Intuition is an abstract concept, but Allied Forces partner Anton van de Berg has experienced how concrete it can be. Even life-saving, on a mission…
16 June 2021

AbbVie increases combat power with Allied Forces

How do you make an organization resilient and more agile in times of change? Biopharmaceutical company AbbVie, together with Allied Forces, developed a way of…
29 November 2020

A sustainable improvement culture starts with the High Performance Analysis

If an organization has to change – and that is increasingly becoming a constant – it comes down to culture. Research by Boonstra (2013) shows…
5 July 2020

De Boorder Advocaten about Allied Forces

De Boorder Advocaten has been guided by Allied Forces for some time now. Below is a passage about their experience in ‘Advocatenblad’. Marjoleine de Boorder,…