We are Allied Forces
Your Allies in growth and change.
Our Dynamic Growth Programs help leaders, teams, and organizations unlock their full potential, ensuring no goal is out of reach.
Achieve the impossible!
What we do
Teams
We build High Performing Teams that operate from their full potential, enabling them to achieve the results they set out to accomplish. And perhaps even far more.
Leadership
We develop self-aware, High Performing Leaders who build a clear context for their team, allowing everyone to excel. And leaving no one behind.
Culture
We create a High Performing Culture in which individual differences serve as the strength of the collective. Where deep-seated trust in yourself and in one another forms the foundation for true collaboration, ownership, and impact.
Previously, we’ve had the pleasure to work for organizations like…
Who we are
We are Allied Forces. A collective of behavioral specialists who believe that you go further when you unite forces. Our roots lie within the Netherlands Marine Corps, but we have enriched our DNA with science, behavioral psychology, and extensive experience in the corporate and entrepreneurial worlds.
By connecting these distinct perspectives, we deliver a result-oriented approach that embraces head, heart, and gut feeling. Learning and experiencing together, alongside real-world experimentation and reflection, are at the core of what we do.
Throughout this process of growth and change, we stand shoulder to shoulder with our clients as Allies. And we don’t stop until our joint mission is accomplished.
Who we empower
We work for organizations that want to unlock the full potential of their people.
In a world of growth, competition, and constant change, we help teams and leaders stay agile and convert strategy into sustainable business results.
Where public goals meet political dynamics and competing interests, we foster collaboration, ownership, and momentum.
Rapid growth places high demands on people, leadership, and culture. We help them not just absorb that growth, but drive it forward.
Stories about growth & change
How Adidas turned individual talent into a top team
If you simply put top performers together, you don’t automatically have a top team. Global Senior Director Torsten Zahn saw this at Adidas as well. His Digital Activations team was full of strong professionals, but the feeling remained: there is even more potential here. So, he brought in Allied Forces.
Beyond survival with Ramon van den Heuvel
What if you spend 22 years in survival mode? It’s exactly what happened to Tax Administration director Ramon van den Heuvel, who was hit by a car as a teenager and only managed to get out of survival mode to start living again 22 years later.
Different than usual
Report of the Allied Forces client event on June 4, 2026 Also watch the aftermovie → “There are plenty of events where you walk in, shake hands, grab a bite, and head back home,” Allied Forces partner Laurens van Geffen begins his speech. The room is filled with 100 clients and partners. All of them…